Booking.com Campaign
Niall Gray: Get the Holiday Out the Groupchat
Produced and Directed by Remi Branco in collaboration with Capital FM
1.5mil views
870k reach
Niall embodies multiple characters we encounter when trying to book a holiday in the group chat.
In this cinematic, comedy skit, this piece transported viewers beyond the screen, achieving a 348K reach and 504K views on Instagram but soaring to 1.5 million views, reaching 870K users, and earning 2.5K engagements on TikTok. The cut for speed and energy meant a strong 0.37% engagement rate.