Niall Gray: Get the Holiday Out the Groupchat

Produced and Directed by Remi Branco in collaboration with Capital FM

Niall embodies multiple characters we encounter when trying to book a holiday in the group chat.

In this cinematic, comedy skit, this piece transported viewers beyond the screen, achieving a 348K reach and 504K views on Instagram but soaring to 1.5 million views, reaching 870K users, and earning 2.5K engagements on TikTok. The cut for speed and energy meant a strong 0.37% engagement rate.